A quick post
I was on Facebook yesterday and came across an external link to an article called '33 Powerful Animal Ad Campaigns That Tell The Uncomfortable Truth' - a collection of campaigns and adverts that do just that. Each one displayed horrifying truths of the results of human actions to the animal population, which is a subject I like to think I try to keep up with.
Although they were all upsettingly accurate and flawless in creating a message, there was one campaign in particular that caught my attention. It was designed by advertising agency BBDO Malaysia and a similar campaign was devised by Duval Guillaume in Belgium.
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| BBDO Malaysia Duval Guillaume |
I think I like this campaign so much because it literally involves the public - it is almost humiliating the 'carrier', as if it is making them feel like the victim.
Although it is more advertising than PR, it cannot be denied that the technique and planning is incredibly creative and really gets people thinking and acting. How would you feel if you had to carry one of these bags around in public?
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