In November 2013 a few of the uni girls and I visited the Millennium Hotel in Mayfair to attend the Hearst Editors' Talk; an event where editors of some of the UK's leading magazines came together on a panel to talk about their jobs in the magazine industry. The line-up included Company, Cosmopolitan and Red, amongst other aspirational mags. Fashion bloggers and PR people from all over London attended the event. As a student studying PR myself, I found the talk extremely intriguing. Fashion and PR: my two favourite topics laced together in one talk!
What made it even better were the canapés and champagne that guests received on arrival, as well as a goody bag full of girly treats including makeup from my favourite cosmetic brand, Benefit as well as other useful beauty products.
When talking about the importance of social networking to the practice of PR, the editors encouraged the audience to tweet with the hashtag #HearstEditorsTalk, to which I got a nice little retweet from deputy editor of Red magazine, Saska Graville.
A brilliantly insightful evening filled with interesting PR tips and tricks.
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