“Boutonniere are common in the wedding world, but I love wearing them on casual nights out”
- Matthew Zorpas, The Gentleman Blogger
Last week we were lucky enough to have Matthew Zorpas, aka The Gentleman Blogger, as a guest speaker at uni. Despite making me green with envy, the University of Greenwich alumnus had a lot to say about his ever so aspirational career in fashion PR.
Just months after creating his blog focusing on men's clothing and gentlemanliness, Zorpas gained a lot of attention from agencies asking him to represent them. He has landed projects with top fashion brands such as Gucci, Tommy Hilfiger and Armani. He has also been mentioned amongst the top five in many 'best dressed' lists including those of Esquire UK and The Coveteur.
He mentioned that the secret to writing a successful blog is to stay relevant. Relevance is key to generating interest".
I knew his lecture would appeal to me. I had previously researched Zorpas' work and loved what I saw. Dapper in his grey, checked suit, he told us all about his work and how keeping content relevant is key to successful blogging. His success has allowed him to mix work with pleasure, travelling to fifty-five countries to do what he does best - a truly inspiring talk!
I knew his lecture would appeal to me. I had previously researched Zorpas' work and loved what I saw. Dapper in his grey, checked suit, he told us all about his work and how keeping content relevant is key to successful blogging. His success has allowed him to mix work with pleasure, travelling to fifty-five countries to do what he does best - a truly inspiring talk!
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